The Demo That Accidentally Generated 15 Leads
28.07.2025
From Specification to First Ring in 48 Hours
Two months ago, we spun up a demo Enrollment Agent for a UK EdTech company.
The brief was simple: handle inbound enrollment calls, qualify the leads, and book trial classes.
We connected the agent to their Twilio account and, in just 48 hours, went from specification to the first real phone ring. No complex infrastructure migrations, no drawn-out integration projects — just a functional AI voice agent, ready to take calls.
At the time, it was only meant to be a proof of concept. Something to show the art of the possible.
The brief was simple: handle inbound enrollment calls, qualify the leads, and book trial classes.
We connected the agent to their Twilio account and, in just 48 hours, went from specification to the first real phone ring. No complex infrastructure migrations, no drawn-out integration projects — just a functional AI voice agent, ready to take calls.
At the time, it was only meant to be a proof of concept. Something to show the art of the possible.
The Unexpected Field Test
A week later, the company decided to build their own in-house voice-agent stack.
Fair enough — when you have a fleet of developers and VC millions, it makes sense to own more of the technology.
But there was one small snag: they forgot to unplug our demo.
While we assumed they were still “testing,” real customers were calling. And the sandbox agent — running quietly in the background — was doing real work.
In just six days:
We didn’t bill them for the usage, but we did walk away with two big learnings:
Fair enough — when you have a fleet of developers and VC millions, it makes sense to own more of the technology.
But there was one small snag: they forgot to unplug our demo.
While we assumed they were still “testing,” real customers were calling. And the sandbox agent — running quietly in the background — was doing real work.
In just six days:
- It handled 90 inbound calls.
- It generated 15 qualified trial classes.
- It cost the company £0 in ads or development time.
We didn’t bill them for the usage, but we did walk away with two big learnings:
- The agent converts in the wild.
- Even without ongoing tuning, the demo was producing qualified leads.
- We can spin up agents and deliver results extremely fast.
- The 48-hour deployment wasn’t a fluke — it was a repeatable process
Productizing the Accident
Instead of treating the event as a one-off, we decided to productize the accident.
We built a self-serve onboarding flow that allows any school or training provider to launch their own AI Enrollment Agent in minutes — no developers, no setup headaches.
Here’s how it works:
What started as a “temporary demo” is now one of the fastest ways for education companies to start using AI in their enrollment process. And while we can’t promise every launch will come with a happy accident, we can promise this: you’ll be taking real calls faster than you ever thought possible.
We built a self-serve onboarding flow that allows any school or training provider to launch their own AI Enrollment Agent in minutes — no developers, no setup headaches.
Here’s how it works:
- You call in.
- You chat with the agent for 3 minutes.
- It’s live, ready to answer student inquiries and book trial classes.
What started as a “temporary demo” is now one of the fastest ways for education companies to start using AI in their enrollment process. And while we can’t promise every launch will come with a happy accident, we can promise this: you’ll be taking real calls faster than you ever thought possible.
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